future of work: ‘cooperation not collaboration…’: takeaways from SocialNow Lisboa 2013

Ana Neves

Ana Neves

I’ve been in Lisboa at SocialNow 2013.

It’s a unique format event, the brainchild of Ana Neves, wherein social tool vendors present their products to a to the senior management (expert panel) of a fictitious company (CableInc) in the presence of an interested audience.

Expert Panel

Expert Panel


Here are my favourite tweets:

And a few tweets from me:

  • @stoweboyd idea of future archetypes compelling. World of tomorrow: Freelancers, Generalist, Followers and Cooperators


    Archetypes of Future Workers








It being Portugal where food and wine are essential for networking it had to be first class and it was – this is the Day Two lunch menu!


Day Two lunch menu

If you’d like to see the #socialnow twitter streams I consolidated them into a Storify account which you can find here.

3 thoughts on “future of work: ‘cooperation not collaboration…’: takeaways from SocialNow Lisboa 2013

  1. Pingback: Links for April 22, 2013 | Andrzej's Links

  2. Hi Paul,
    Conferences about the future usually emphasize “stop this” and “do that instead” statements (which rarely turn out to be the actual path taken, but help to feed the evolution to inclusion of diversity and alternatives). It is important that we continue to develop new ways (of stimulating people to people interactions, processes that enhance outcomes from these and tools that make them efficient across time & geography) and conferences are great for accelerating that (because they put people face to face in a creative, non distracting environment).

    The big “however” is that we focus on “stop” & “start” and forget “continue”. Rarely does the work. It is difficult enough to implement change by integrating a new option, let alone throwing out everything one is comfortable with already. Of course some things need to be phased out over time and “two sources of truth” becomes messy. A more optimal way forward is blended introduction over time as pilots with strategic migration. The sudden stop option usually ends in great knowledge loss and lower performance.

  3. You make a good point Arthur. I was struck by this principle in Taleb’s new book AntiFragile as quotes by John Hagel:

    (11) Respect the old
    Taleb argues that “antifragility implies . . . that the old is superior to the new. . . . What survives must be good at serving some (mostly hidden) purpose that time can see but our eyes and logical faculties can’t capture.” Only the antifragile survives and thrives; the fragile is ultimately exposed by time and history.


    The same argument is put by Keagan in Immunity to Change but with a slightly different angle: what’s old is serving some mostly hidden purpose but it can be holding you back.

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