Pattern language writeshops, gamification and the importance of passion: a chairman’s perspective of KMUK

“Very stimulating couple of days at – insights into gamification, perspectives on engagement & mulling over global individual concept”

This quote from one of the presenters was a great way to end what was a really enjoyable and rewarding couple of days at the 11th KMUK held a few weeks back.  Despite sharing chairing duties with David Gurteen I managed to capture much of the social media activity on Day One and publish a series of Storify accounts.  On Day Two I upped the informality and attempted to broaden the gamification debate with Andrzej Marzcewski.

A lot of ‘Operational KM’ activities emerged but I will focus on presentations from Alim Khan who outlined a very interesting technique in co-creating a report (writeshops), gamification session with Andrzej and an energetic performance from Patricia Eng on the US Nuclear industry’s knowledge capture and retention programme.

Knowledge Capture & Retention in the US Nuclear Industry – a story of passion!

So Ladies first, here’s a few of the comments Patricia made:Bp1_bVNIgAAwPu-

You have to make the exec management think you are serving them but you are serving the workforce

Don’t worry if you don’t have much money, what you need is PASSION, hang about the cafe. Replaces the old smokers room.

KM metrics? Ask the problem owner, help them develop the tools, go back and see if things are better

IMG_2171The slide that caught my eye though was this one. Apart from the fact that Patricia’s efforts save $37m she rightly focused on the pain points one of which was around departing knowledge. It was a theme that came back a number of times and Patricia’s work inspired a similar exercise at Lloyds Register.

Patricia believes people who leave have different motivations for sharing what they know before the leave even if their departure is involuntary.  I would group them into the following categories:

  • Legacy/Notoriety: I want what I’ve done in the organisation to be remembered and passed on;
  • Avarice: I want my cv to reflect what I’ve done and I see this process and the stories it generates helping me as a freelancer.

In fact this ‘What’s in it for me’ motivational issue is often overlooked by many KM’ers and is one of the core foundations of the work I am doing in Iran with Ron Young. And here’s where I disagree with many in the KM community who are convinced that if you get the culture right then knowledge sharing naturally occurs: There has to be something in it for people to be willing to share what they know.

A study in collaboration at the World Health Organisation

Dr Alim Khan is an incredibly well educated individual who thrives on complexity and with whom I had the good fortune of spending two weeks in Darfur as part of a mission to see how KM might be grounded in a humanitarian crisis. It was therefore not a surprise to see him presenting on the topic of how to accelerate completion of a project report and findings using a wiki based on Christopher Alexander’s Pattern Language work.

The idea of a pattern language appears to apply to any complex engineering task, and has been applied to some of them. It has been especially influential in software engineering where patterns have been used to document collective knowledge in the field.

This was a great example of non routine content aggregation via the coordinating mechanism of a wiki -from workshop to writeshop. ‘Building a collaborative knowledge product at the WHO’ was a session that showcased new thinking.

It’s only a game!

The previous week Andrzej led a Knowledge Cafe session on Gamification in a KM Environment. Once again this was an entertaining talk focusing on the psychology behind the use of games and especially the variety of user types (stakeholders) an organisation needs to consider and their motivations (the ‘\what”s in it for me’ again) for participating.

IMG_2185Andrzej and I then led a working session where the delegates were asked this question:

what role (if any) do you see for gamification in KM?

The discussions were wide ranging: many were sceptical; some were Gamification Ideas KMUK 2014converts; others saw no role.  But when asked to note down their top  ideas this is what emerged:

I was particularly drawn to the idea of surfacing expertise (which is how CapGemini where Andrzej is the Intranet supremo uses the technique) and the idea of using Gamification to demystify KM.

My take: Gamification is a big leap to make for senior executives who have not grown up in an online interactive environment. As Andrzej points out each one of us who uses LinkedIn is engaged in Gamification; ditto those of us with loyalty point cards. Its about how the technique is introduced that matters and where it is targeted.

A word or two from Dave Snowden

A few quotes from Dave’s opening address which I thought were spot on:

Danger of Community of Practice – correlation doesn’t give rise to causation.

@snowded prefers to talk about ‘decision support’ rather than ‘knowledge management’ – it describes what it does

Understanding the history of the organisation is a key to understanding its culture.

The idea of creating a big database of lessons (identified) only works if those are then fed back into the workings of the organisation – then they can be described as ‘Lessons Learned’! Most aren’t which is why the idea of a pool of case studies is often also a waste of time.  Its rare for two cases in one organisation to be the same so why would you expect something that happens someone else to be a perfect fit for your own organisation.

And finally

Future of KM is facilitation, not management. Needs to be part of the how we natively work & relate.
The new world of the Knowledge Managers- moving from managing knowledge repositories to facilitating communities #kmuk

Exactly!

 

Does Gamification work in a Knowledge Management environment?

I spoke last week on the topic of gamifcation with Andrzej Marczewski ‏(@daverage) and Stephen Dale (@stephendale).  Both have more than a passing interest in this topic:

  • Andrzej is currently ranked the #1 ‘Gamification Guru’ (in a US online poll) who focuses on inter alia User Types, who blogs and publishes the Gamification News;
  • Steve who has a long and distinguished career in Knowledge & Information (and who has chaired Online for a number of years) is interested in how behaviours are influenced by gamification and recently ran a well received workshop for NetIKx ‘#Gamification strategies for incentivising knowledge sharing and engagement: http://slidesha.re/1iJIYxO

I first heard Andrzej at Ana Neves’ excellent 2013 Social Now event in Lisboa where many of the presenters described how they’d used gamification techniques. It occured to me then that as communicators and marketers are increasingly using Gamification for engaging with staff and external stakeholders, so why should Knowledge Managers be different?

Fast forward 12 months and Andrzej, Steve and I are talking about whether Gamification might work in a Knowledge Management environment, the topic of Andrzej’s presentation and a joint session I am running with him at this year’s KMUK event on 11th and 12th June which I have the pleasure of co-chairing with David Gurteen.

KMUK Presentations

This session will take a look at the technique through the eyes of one of its leading evangelists and delegates will then have a chance to discuss its potential application in a knowledge management environment. Here’s the ‘blurb’

Gamification: Past, present and future – Andrzej Marczewski

  • a review of the landscape and its evolution
  • a look at current practices and examples
  • how to decide when to apply it
  • identifying and working with different audiences
  • critical success factors
  • where will it be in 5 years time

Gamification in a KM environment – Paul J Corney

Paul will draw on research being undertaken in advance of the conference to lead a group discussion prompted by Andrzej’s presentation to examine:

  • has it caught on in KM – a review of adoption across knowledge workers
  • what are the barriers and how might knowledge workers might overcome them
  • where it can be most effective and with whom?

Seeking gamification examples in a KM environment

Over the next few months Andrzej, Steve and I are going to be trying to identlfy whether examples really do exist and if not why not!  In Steve’s excellent presentation to NetIKx he unearthered a couple of great examples from the world of health including Pain Squad – the App that gamified healthcare in Canada but he struggled to identify KM examples.

Perhaps its because we associate the phrase with technology?

In my book many of the experiential exercises my colleagues at Sparknow and I developed (and are written up elsewhere) such as:

  • A day in the Life
  • Future Story backwards
  • In their shoes

are all examples of gamification – that by doing and experiencing knowledge is shared, people are engaged and behviours shift.

More in the months to come.  Keep watching Andrzej’s excellent site for a chance to participate.

 

and finally (July 2014)

Here’s the outcomes from the group sessions at KMUK of where KM’ers thought Gamification might work in a KM environment.

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