‘Freelancers’, orchestrated serendipity and the symbiotic relationship between virtual and physical space

I have just published an updated research note on Scribd. following the workshop I ran for the NetIKX community last week and wanted to share the findings here:

To succeed in the 21st Century organisations will need to be good at collaboration and co-creation and the research I’ve undertaken suggests some organisations are changing working environments and patterns in order to accommodate this. Are they doing enough to take their staff with them though or do their people merely see this as an attempt to cut cost?

a case for ‘Orchestrated Serendipity’

This has been a mantra of mine for some time. The RSA clip on reimagining work cites the example of people sat in open plan offices emailing colleagues sitting a few desks away.  Rather than promoting dialogue open plan has often had the reverse effect.

ADB Knowlelge Hub

ADB Knowledge Hub

Where I’ve seen organisations working well they have tended to look at workflows, people’s habits, made them an inclusive part of the process of change and communicated effectively. They’ve accepted that serendipity needs a bit of a push and have recognised that ‘ah ha’ moments often come from such serendipitous meetings and arranged space such as a khub to accommodate that. I often speak about how interactions to and from prayers in the Muslim world are often the most productive and why knowledge hubs and information centres are often situated in close proximity to refreshments areas.

Nelia R. Balagapo in May 2013 described how ADB had gone about the process of creating a physical knowledge hub.

The library reorganized its physical space to become a knowledge hub (kHub) to host book launches, meetings and forums of the COPs. In collaboration with the different departments and COPs, an average of four activities are held in the kHub weekly, including “Insight Thursdays,” a weekly forum where staff share insights on topics or issues of interest to ADB. Wireless Internet connection and videoconferencing facilities enable staff at regional offices to participate online in these forums. The introduction of these facilities, including a coffee shop in the library, contributed to the transformation of the library spaces into dynamic learning areas.

It seems our personal habits are changing too: this week it was announced that more and more homeowners crave for multipurpose ‘living’ areas that can accommodate, cooking, eating and lazing!

the rise of ‘Freelancers’

Knowledge workers are changing too, despite what Melissa Meyer said that all Yahoo workers should come to the office or quit! In a thought-provoking article How Freelancers Are Redefining Success To Be About Value, Not Wealth  Sarah Horowitz suggests that today in the US Independent workers make up a third of the workforce. By 2020, just six years from now, 40% of Americans will be working as freelancers, contractors, and temps. Here’s a couple of quotes that stuck:

…Freelancers are shaping the new economy. As flexible schedules and ubiquitous communication become the norm, the work-life balance that we’ve always struggled for is becoming achievable. As community and teamwork become more necessary than ever to thrive, the lonely, closed-off cubicle will make way for meaningful collaboration. And as the demand for healthy food and workspaces increases, industry will increasingly connect corporate profits and social good…

So if this phenomenon is growing how are we responding? I recall a presentation I gave in Houston in 1999 where I said that growth in the number of independent (non-salaried) workers was dependent on three factors:

  • supportive collaborative technology
  • a rise in physical meeting hubs
  • a change in the way financial services organisations assess the credit of non-salaried workers with irregular income patters.

All three now exist and so the key challenge is Trust (among peers as well as with direct reporting lines) as the Yahoo example would seem to suggest.

the importance of social and technology

I am a founding trustee (Knowledge Trustee) of a charity that aims to make better use of surplus food. www.PlanZheroes.org has no formal offices yet its governance process is all very formal and in the cloud. We hold virtual meetings and new volunteers are given access to all the materials and instructions they need to begin sourcing donors and recipients. As a knowledge hub for surplus food we perform a brokerage role helping to facilitate contacts between those who generate surplus food and those charitable organisations that make use of it.  All of this is made possible by collaborative technology, the rise of social media, which encourages and facilitates collaboration, a culture that is aligned around a shared vision and the availability of suitable meeting places in which to conduct essential f2f interactions that underpin social exchanges.

objects and the role of neutral space

Slide31One of my 3 takeaways is to use objects as a stimulus for dialogue and innovation.   The idea of neutral space is core: if you accept the premise that it is important to create hubs for interaction such as that illustrated at ADB then the same logic applies when looking at how to facilitate those interactions.

I saw a salesman use a very informal worksheet last weekend and wrote about it.  By using a worksheet (a neutral object) he was able to elicit valuable information that helped make a sale.

the symbiotic relationship between virtual and physical space

As often happens with the wonders of modern technology, a comment I made on a news item on the simply communicate newsletter entiitled working out loud at Deutsche Bank led to a really interesting exchange with Managing Director John Stepper.  John has achieved a lot using a Jive platform to encourage social collaboration and change the ways of working there. I asked him:

Hi John, I’d be interested in whether you paid attention to how virtual and physical space come together? I’ve just published on Scribd. an updated report on ‘when space matters…’ And one of the questions was whether virtual could replace physical! How did you manage to marry the two?

John replied:

Paul, I’m an admirer of well-designed spaces though by no means an expert. But I’ve written about how virtual spaces complement the physical (and systems) design: http://johnstepper.com/2013/02/23/the-best-office-design-for-collaboration-is-also-the-cheapest and

/http//johnstepper.com/2014/02/01/creating-places-we-care-about/

Do take the time to read his thoughts. If anyone has coined a more apt description of what many organisations have become then I have yet to see it:

We discarded some of the age-old principles of what motivates and engages people. Somewhere along the way we’ve forgotten we should be designing organizations for the benefit of the human beings in them.

 

knowledge management I an old wine in a new bottle?

I was back in Khartoum for a couple of days at the end of March at the invitation of the Sudan Engineering Society and University of Khartoum.  They’d asked me to talk about knowledge management, research into the evolving role of the ‘knowledge manager’ and the implications for Sudan.

Apart from the honour of addressing 150 or so engineers, acadamics and ministers on Wednesday at the National Telecomunications Center, my presentation at the Faculty of Mathematical Science on Thursday was made at the end of the working day (so at the start of the Sudanese weekend) to a crowd of nearly 200 including families.  It brought home to me how keen the Sudanese people are to learn and exchange ideas especially since the Campus had only just reopened after a period of unrest.

Knowledge management as a formal discipline is in its infancy in Sudan. There are pockets of good practice albeit under different labels and many companies are following the well trodden path of focusing on technology such as an intranet as a way of storing ‘stuff’.  It’s not easy though operating in an environment which restricts access to software updates as an example. That said there is a groundswell of interest led by Dr Gada Kadoda who is mobilising a group calling itself the Sudanese Knowledge Society who are about to meet formally for the first time.

image

Photo Taken outside the National Telecommunications Center Khartoum with some of the founding members of the Sudan Knowledge Society

The Khartoum presentations prompted an interesting exchange with one of the participants who attended both. Here with his permission is an extract.

Hi Paul

Thank you. I have attended both sessions. All day on Wednesday and the Thursday evening session… Few years ago while I was working in the UAE, I came across The European Business Excellence Model and the work of Peter Senge at MIT ( The Learning Organization ). Is this KM a new Fad, old wine in new bottles or is it a real contribution to your management thinking? It seems to me I am getting mixed signals…. To this day I still remember Business Processes Reengineering, as advocated by Prof Michael Hammer at MIT
Best regards

Mustafa

The Rio Tinto video (about a Community of Practice) in my humble opinion is a Quality Circle drill, which was helped by the advance in ICT…

And my reply:

Dear Mustafa thank you for your kind words and the background.

You raise a number of interesting points, let me answer them in sequence:

  • Old wine in a new bottle: to continue the analogy, if it is then it is ageing quite well as some 10 years ago Professor T D Wilson at Sheffield University in a paper entitled ‘The nonsense of knowledge management’ wrote the following:

The inescapable conclusion of this analysis of the ‘knowledge management’ idea is that it is, in large part, a management fad, promulgated mainly by certain consultancy companies, and the probability is that it will fade away like previous fads. It rests on two foundations: the management of information where a large part of the fad exists (and where the ‘search and replace marketing’ phenomenon is found), and the effective management of work practices. However, these latter practices are predicated upon a Utopian idea of organizational culture in which the benefits of information exchange are shared by all, where individuals are given autonomy in the development of their expertise, and where ‘communities’ within the organization can determine how that expertise will be used. 

  • Yet today as our research has indicated people and organisations are organising themselves to make better use of what they know and if knowledge management is a convenient label to achieve that then who are we to complain.
  • Quality Circle vs Community of Practice: Yes and no would be my response.  However for me the concept of a quality circle is much more around a particular incident (yes that was highlighted in the clip) but the idea of a Community of Practice is that it represents an ongoing and dynamic resource. The bigger point here I think is that the engineers were able to post something onto the platform used to run the CoP and locate people who’d had the same experience.
  • As to BPR and the other management ‘fads’ I would say there is a difference.  I see km as a horizontal thread running across the organisation; its a way of doing if you like a common sense approach to improving the sharing of what people and organisations know.  BPR et al gave no consideration to the transfer of know how from experts about to depart or how to bring people who’ve just arrived in the business up to speed as quickly as possible. Where km falls down is that it is often put into a corporate siding – the place where communications, marketing and HR don’t want to tread and as a result does not have the institutional clout that more established disciplines have.

km has been written off many times and yet as research into the evolving role of the ‘knowledge manager’ has uncovered there are still a large number of people engaged in km type activity. Even with km in their job title (and many still don’t) they are having significant impact and reach across their organizations.

Yesterday for example I received a copy of the excellent Asian Development Bank Intersections digital newsletter and was drawn to an article entitled Ahead of the curve: the long reach of short tales by the Knowledge Management Center headed by Olivier Serrat which said

In 2010, ADB embarked on its most ambitious story-driven exercise yet. It launched the ADB Sustainable Development Timeline multimedia project, which currently hosts over 11 hours of sympathetic reminiscences and expertise rendered in video from 72 ADB staff. The material is broken down into 1–5 minute snippets covering a veritable plethora of topics, e.g., communities of practice, corporate governance, gender equity, forest conservation, knowledge management, renewable energy, sustainable infrastructure, etc. But, beyond these, the interactive platform also contains short documentaries of projects shot on location, sounds, B-roll footage, animations, graphics, voice-overs, videos, statistics, photo essays, etc. The product has been warmly received, both in and outside ADB, and augurs well for ready use in staff recruitment and induction, learning and development, conferences and other events, education, and external relations.

I am looking forward to continuing this discussion when I am at the 5th International Knowledge Management and Organizational Learning Summit in Bogota in May. More on that in a later posting.